Absolut Me – 360º Activation
A 360º activation starting from the above the line campaign, was transferred into the biggest greek nightclubs by organizing 30 exciting events and finally into digital/social media environment, where the participants had the opportunity to become one of the 12 campaign characters and win their own figurine with the innovative technology of 3D Printing. The activation’s impact on the brand, the significant results and the groundbreaking actualization, gave the idea the chance to become from national – international, with the first trip/contract to Absolut Croatia.
Activation included Facebook Application design, packaging, table tents, photo cases and social media design.
